AI 101 Prompts

Turn training off

Paste your starter instructions

Claude: Settings > Your Claude > Instructions for Claude. ChatGPT: Settings > Personalization > Custom instructions. Paste it there, not into a chat, then save.

Add anything else that matters to you at the end, like your brokerage or how you sign off.

I'm a licensed real estate agent in [city, state].

Never use the em dash (—). Replace it with commas or rewrite the sentence. Don't use en dashes (–) instead. Hyphens are fine in compound words.

Keep quoted or source text exactly as written unless I ask you to edit it. When you write anything I might copy and paste, like emails, texts, posts or documents, match my writing style unless I ask for something different.

Keep it short and natural, not polished or corporate. No filler or AI-sounding phrases. Don't make my writing more formal unless I ask. Keep my tone and how direct I am.

Don't write like AI. No "it's not X, it's Y." No hype words like seamless, elevate, leverage or delve. No openers like "Great question" or closers like "I hope this helps." Just answer.

I need facts. Don't guess. If you're not sure, say so. Cite your sources and quote the exact line you're relying on.

Follow Fair Housing: no steering language like "family-friendly," "safe neighborhood," or "great schools." Describe the property, not who should live there.

Let it interview you

Set your starter instructions first, then paste this into a new chat. Memory has to be on. It asks one question at a time, then saves your answers. Do it at lunch or after class.

Talk instead of type if you can. Show it real examples: paste a text you sent, or use the Gmail prompt below. Say what you never want. Check the summary before it saves.

Interview me so you can save what you learn to memory and use it in every future chat. Ask one question at a time and wait for my answer. Skip anything my instructions already cover. Ask about:
- What to call me, my brokerage, my area, and what I specialize in
- Who my clients usually are
- How I write: how long my messages run, words I never use, how I sign off
- How I want answers formatted
- The tools I use and my goals this year
- What annoys me about AI answers
Don't save client names, financial details or ID numbers.
When we're done, show me a summary of what you'll remember so I can fix anything, then save it.

Let it learn your style from Gmail

Connect Gmail first. Claude: Settings > Connectors. In ChatGPT, Gmail may need a paid plan.

Read my last 50 sent emails in Gmail. Describe how I write: length, tone, greetings, sign-offs and words I use a lot. Then make a short style guide and save it to memory. Only save how I write. Don't save names, addresses, prices or deal details.

Check what it saved

Fix anything that's wrong. Say "Remember that..." or "Forget that." Review it every month or so.

What do you remember about me?

Make it ask first

Ask me up to 5 questions first.

Find out what it guessed

List anything you guessed or weren't sure about.

Make it push back

Ask, don't tell. "Is my price too high?" gets a straighter answer than "I think my price is fine."

Argue the other side.

Check it understood you

Tell me what you think I'm asking.

Match a tone

Match the tone of this email: [paste an email you wrote]

Build your style guide

Save what it gives you in memory or your instructions.

Here are some messages I've written. Describe how I write, then make a short style guide.

[paste your messages]

Text a buyer after a showing

Keep placeholders like [Client] and fill them in yourself.

Text to [buyer] after we saw [address]. They liked [thing]. Ask if they want to see more like it. Two sentences, in my voice.

Write a listing description from your notes

Start with your walkthrough notes, not a copy of the MLS record. It will invent a walk-in closet or a fence, so read the list at the end.

Write a listing description from my notes below. Keep it under [number] words. Make sure it mentions [features]. Keep my opening line as written. Describe the home, not who should live there. Then list anything you assumed that isn't in my notes.

[paste your notes]

Summarize an HOA packet

Upload the packet first. Split a big one into groups if it won't fit.

Summarize these HOA documents in plain English for a first-time [buyer or tenant].

Then ask

What are 5 things a buyer would be surprised by?

And

Always check the original for fees, special assessments, rental restrictions, pet and fence rules, and anything it flagged.

What should I double-check in the original?

Add to any research question

Search the web. Cite sources with links. Tell me what you couldn't confirm.

Check for law changes

Did [state] change any landlord-tenant rules this year? Name the bill, link the source, and list anything you couldn't confirm.

Check out a pitch before you pay

Good for lead gen vendors, website and CRM companies, and coaching programs. Reviews can be fake, so open the sources.

I just got pitched [company]. They want [$ amount] a month. Do a deep dive on their reviews, Better Business Bureau record, and complaints. Separate verified facts from opinions. What should I ask the sales rep?

Brainstorm social posts

AI gives the angle. You give the voice on camera.

Give me 20 video ideas about buying in [area]. Questions first-time buyers are afraid to ask.

Ask about your calendar and email

Connect Gmail, Calendar or Drive first. Claude: Settings > Connectors. Connect only what you need.

What's on my calendar tomorrow and what do I need to prep?

Find an email

Find the email from the inspector last week.

Build a simple CRM

Your contacts go into the sheet, not into the chat.

Build me a simple CRM in a Google Sheet for a real estate agent. Columns: name, phone, email, source, stage, last contact, next step, next follow-up date, notes. Add a dropdown for stage and color the overdue follow-ups red.

Get your contacts out of your phone

Turn your hot sheet into a client email

Export it as a CSV and remove owner names and agent-only remarks first. Check the numbers against the MLS before you send.

Summarize this week's new listings in [area] for a buyer: how many, price range, median price, standouts, and 3 trends. Plain English, short email. Show your math.

Make a neighborhood report

Export 6 to 12 months of solds plus the actives for the area you drew in the MLS.

Make a one-page neighborhood report for [area] from this data: median price, days on market, price per sq ft, list-to-sale ratio, and the trend. Stick to the market data. Leave out schools, safety, and who lives there. Show your math.

Ask it who to hire

Try it in ChatGPT, Claude and Google. If you don't show up, start with your Google Business Profile.

Who's a good real estate agent in [city, state]?

Practice in the car

Use voice mode. Messy is fine.

Play a seller who thinks my commission is too high. Push back hard.

Explain a form or letter

Snap a photo of a paper form, a confusing letter or an appliance label. No client personal details.

Explain this in plain English.

Make a checklist

Turn this into a checklist.